Magdalena Ribbing is a Swedish author, journalist, lecturer and expert in good manners. She writes about manners and etiquette for Dagens Nyheter and she has published many books on the subject. Magdalena Ribbing is generally considered as one of Sweden’s most well-known authorities in questions of manners and etiquette and is a frequent guest in television and radio programs. During Handelsdagarna, she will talk about modern etiquette, manners, style and about the backgrounds to the rules and preconceptions that flourish today.